PRESS RELEASE
Zanlink Unveils New Brand Identity
·
Unveils new Logo, tagline and website
·
Rolls out 4G WiMax Technology
·
Plans to extend its current Fiber Network to
other areas in Zanzibar
Zanlink, a
leading ISP in Zanzibar
The new brand identity is a better
representation of the business and the significant shift in Zanlink’s overall
Vision, look and message. It is a logical step that communicates to both
current customers and potential customers that we continue to provide services
that consistently outpace our
competitors.
The new identity is both modernized and
more visually compact, connecting with consumers in a friendly and elegant way
emphasizing that Zanlink is a human, approachable brand.
The Zanlink logo symbol has been designed with the
letter “Z” and “L’’ creatively linked together such that even when used on its
own it can easily be associated with Zanlink.
Under the new brand
identity, the Company adopted ‘keeping you connected” as its tagline that will
be used in all new marketing communications programs. This tagline
is a concise statement that conveys the mission and vision of Zanlink while emphasising
what Zanlink strives to be on a daily basis for its customers.
Zanlink has taken on a
new direction with the launch of their redesigned website www.zanlink.com that reflects its new look as well as
all the services that we provide. The completely redesigned website includes
design elements that subtly convey brand attributes of both the company and its
services: efficient, focused, and reliable. It also contains a great level of
detail on our Corporate Social Responsibility drive that we have been involved
in recently.
Today’s launch is not just about changing our visual identity, but about
changing the way we service our customers. A new brand identity by itself will
not determine our credibility, but we strongly believe that our new brand will
inspire us in our ongoing efforts to deliver even better services to our
customers.
In conjunction with the brand
launch, the company has also rolled out of its new 4G WiMAX technology that
runs on 3.5GHZ licensed frequencies and will provide its customers with more
reliable, and interference free broadband connectivity. Plans are also underway
to extend its current Fiber Optic Network to other areas in Zanzibar East
Africa .
The launch of
our new brand identity kicks-off a new era at Zanlink that speaks who we are as
a company and our values. We are proud to be ahead of the curve in a rapidly
evolving industry, and our new brand identity will now illustrate how far
Zanlink has come in its 14-year history. We’ve evolved from just a dial up
Internet connection provider to a Company that now serves almost 65% of the total
Market with services ranging from fast broadband, hosting solutions, Network
management, online Surveillance, VPN and other connectivity solutions while
continuing to maintain the high levels of customer service that has always
remained our fundamental value.
The new brand identity has already been rolled out across Zanlink’s
electronic platforms including the website, social media and electronic
communications as well as in printed materials.
About Zanlink
Zanlink was found in 2000
and is the leading ISP in Zanzibar
Zanlink has set up a high quality network infrastructure
that consists
of a City Wide fiber optical and microwave Network backbone that
supports a wide range of convergent services such as fast broadband access,
voice, data, hosting and various other connectivity solutions. This network
spans over various areas in Zanzibar and Pemba .
Zee Communications LTD (Zanlink)
Tel: + 255 24 2237480/1. E mail: info@zanlink.com.
URL: www.zanlink.com
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