Special Dar es Salaam launch of T.I. clothing line announced

Just when you thought that Serengeti Fiesta 2014 could not get any bigger especially following the announcement that the Grammy Award winning rapper T.I. would be headlining the show, it was announced today that there will also be a special launch of T.I.’s clothing lines Hustle Gang, Akoo, and Strivers Row at a special Pop Up Shop on Saturday the 18th of October at Dar Free Market Mall opposite The Leaders Club.

Mr. Jason Geter, CEO, of Atlanta based Grand Hustle Records, which is the label for T.I. as well as hip-hop phenomenon B.O.B. and the skyrocketing Hip Hop diva Iggy Azalea, will be present at the the special Dar es Salaam launch, which underscores how important this event is to the Grand Hustle organization.

“For us, we are excited to bring our brands to Africa and Tanzania specifically, we think this is a great market that is ready for our products and I look forward to not only introducing our designs to Tanzania but also looking at the local fashion scene while we are there” said Geter.

The Pop Up Shop will be open from 10am to 3 pm and customers will have an opportunity to purchase authentic Hustle Gang, Akoo, and Strivers Row clothing, boutique owners can see products up close and place orders, and fans will be able to purchase tickets to the Serengeti Fiesta show.

The Serengeti Fiesta Tour is widely recognized as the biggest and most successful music festival in East and Central Africa with an average annual attendance of upwards to 500,000 people with past international performances by the likes of Jay Z, Ludacris, 50 Cent, Rick Ross and more. This year's Serengeti Fiesta Finale Show will occur on Saturday October 18th at The Leaders Club.